In today’s digital world, local businesses need strong online visibility to attract more customers. White label local SEO services help marketing agencies and businesses improve their clients’ search engine rankings without having to do all the work themselves. These services provide SEO solutions under your brand name, allowing you to focus on sales and customer relationships while experts handle optimization.
In this guide, we’ll explore what white label local SEO services are, their benefits, pricing, and how to choose the best provider for your business.
What Are White Label Local SEO Services?
White label local SEO services are SEO solutions provided by a third-party agency but branded as your own. This means you can offer local SEO to your clients without actually performing the work. Instead, an SEO provider does everything behind the scenes while you take credit for the results.
How White Label SEO Works
- Client Request – Your client needs local SEO services.
- Outsourcing to SEO Provider – You partner with a white label SEO agency.
- Implementation & Optimization – The provider performs keyword research, on-page SEO, local citations, and more.
- Reporting & Branding – You receive reports branded with your company name to share with clients.
Benefits of White Label Local SEO Services
1. Save Time and Resources

Hiring an in-house SEO team is expensive and time-consuming. White label SEO lets you offer high-quality services without managing an SEO team.
2. Expand Your Service Offerings
Adding local SEO to your business portfolio attracts more clients and boosts revenue.
3. Expert-Driven Results
SEO professionals use advanced strategies and tools to improve local rankings and drive organic traffic.
4. Scalability
White label services help you scale your business without additional hiring or training.
5. Higher Client Retention
Delivering great results under your brand strengthens client trust and loyalty.
Services Included in White Label Local SEO
A good white label SEO package covers multiple aspects of local optimization, including:
1. Local Keyword Research
Finding high-traffic, low-competition keywords that target specific locations.
2. Google Business Profile (GBP) Optimization
Improving Google Business Profile listings for better visibility in local searches.
3. Local Citations & Listings
Adding business details to directories like Yelp, Yellow Pages, and Bing Places.
4. On-Page SEO

Optimizing website content, meta tags, and headings for local search intent.
5. Link Building & Authority Building
Building high-quality local backlinks to improve domain authority.
6. Review & Reputation Management
Encouraging and managing customer reviews on platforms like Google and Trustpilot.
7. Monthly SEO Reporting
Providing white-labeled SEO reports showing rankings, traffic, and engagement.
White Label Local SEO Services Pricing
Pricing for white label local SEO services depends on factors like service level, competition, and business size. Here’s a breakdown:
1. Basic Package ($300-$500/month)
- Keyword research
- Google Business Profile setup
- Basic local citations
- On-page SEO optimization
- Monthly reports
2. Standard Package ($600-$1000/month)
- Everything in Basic Package
- Advanced local citations
- Competitor analysis
- More backlinks
- Reputation management
3. Premium Package ($1200-$2000/month)
- Everything in Standard Package
- Custom content creation
- Press releases
- Social media signals
- High-authority backlinks
Pricing may vary based on industry competition and geographic area.
White Label Local SEO Services Reviews
When choosing a white label SEO provider, look for reviews from real clients. Consider these factors:
- Performance & Results – Check before-and-after case studies.
- Client Retention Rate – A high retention rate indicates satisfied clients.
- Customization Options – The best agencies tailor SEO strategies to business needs.
- Customer Support – Reliable support is essential for handling client concerns.
- Transparency & Reporting – Regular SEO reports help track progress.
Top-Rated White Label SEO Providers
- WebFX – Best for data-driven SEO strategies.
- Vendasta – Offers a full suite of marketing solutions.
- The HOTH – Popular for affordable and scalable SEO solutions.
- SEMrush SEO Agency Partners – Great for advanced analytics and tracking.
How to Choose the Best White Label Local SEO Provider
1. Evaluate Their SEO Expertise
Choose a provider with proven experience in local SEO success.
2. Check Their Reporting System
A good provider should offer white-labeled reports with accurate ranking insights.
3. Look for Scalability
If you plan to grow your agency, choose a partner who can scale with your needs.
4. Ask About Customization
Your provider should offer custom SEO solutions based on industry and location.
5. Test Their Customer Support
Responsive and knowledgeable support is key to handling client inquiries smoothly.
Conclusion
White label local SEO services help businesses and agencies scale their SEO offerings without hiring an in-house team. By outsourcing to an expert provider, you can boost local rankings, increase traffic, and retain more clients while focusing on business growth.
When choosing a white label SEO provider, consider pricing, reviews, scalability, and reporting transparency to ensure the best results for your clients. If you want to offer local SEO services under your brand, investing in the right white label SEO partner is the smartest move.